Wednesday, December 1, 2010

sity avita

I was reading the news on Sitis launching of a new product sity avita. I was curious and skeptical about her business idea of launching the second products.

When she launched the simply siti, then the thought crept in that she wanted to leverage her publicity to promote the products. Many people like her and want to use the product, not so much of the value of the product but because of her name and involvement.

When she launch the second product's name the sity avita, then people are asking if she has move away from the earlier product to the new product. Of course we can argue that the new product is focusing on the business segment of 'anti-ageing'. But is it better to develop a new product for simply siti for the purpose of anti ageing. ... Simply Siti Anti-Ageing.

It was have thought that strengthening your own product will give you a better market presence. This is the world of business, the cosmetic business and not the show business.

We still remember the days of Sudirman with his product ... Sudi . It died of with the demise of Sudirman.

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